Carson Block said his confidence that Sino-Forest Corp. is overstating its business is bolstered by declines in the stock on days when management defends itself. BusinessWeek.com — Finance
European stocks climbed this past week, recovering from a selloff, as earnings from Intel Corp. and Apple Inc. to PSA Peugeot Citroen and L’Oreal SA spurred investor optimism in the global economic recovery. BusinessWeek.com — Finance
Asian stocks rose for the fourth week in five as U.S. housing starts gained and companies reported earnings that beat estimates, boosting confidence in global growth. BusinessWeek.com — Finance
Home Page > Business > Public Relations > Communicating as a Newly Public Company: Challenges and Opportunities
Communicating as a Newly Public Company: Challenges and Opportunities
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Communicating as a Newly Public Company: Challenges and Opportunities
TRENDS
While investor sentiment toward stocks has been negatively influenced by the recent volatility in the financial markets, interest in IPO’s has remained steady. The number of global IPO filings in 2010 is about 120 and indications are that there are many to follow. Of the companies that already have filed, a staggering 65% have come from Asia, with China leading the pack. So the uptick in filings year-to-date is a global phenomenon, which speaks – in part — to the resilience of the global economy.
Asia, Europe or North America – the benefits of going public are fairly universal: greater and more inexpensive access to capital, enhanced opportunities to pursue mergers and acquisitions, increased liquidity for shareholders, a stronger corporate image and another tool to incentivize executives and employees.
COMMUNICATIONS BENEFITS
A benefit of being a public company is the opportunity to earn significantly more interest and coverage from business and financial information channels –major newspapers, business magazines, TV, radio, financial and business web sites and other media outlets.
However, the benefits of enhanced publicity comes with the increased responsibility of communicating appropriately – leveraging newfound media attention to support strategic business goals but all the while playing by fair market rules and maintaining corporate transparency.
Following are a few guidelines to help you become aware of how to take advantage of the benefits and avoid the obstacles.
LEARN THE RULES
Media relations is vital if you know the rules. While an effective media relations program can help increase demand for company stock, newly public companies learn quickly that the rules of the road are infinitely more complex than when operating under the protection of private ownership.
1. Audiences Change
Once a company lists its shares on a public exchange, its key stakeholders extend far beyond media, market researchers, customers, business partners, and employees to include financial analysts, shareholders, shareholder interest groups, and government regulators.
2. Scrutiny Increases
Not only does the communications landscape scale once a company goes public, it also has the potential to become more hostile. Public companies often come under intense scrutiny and attacks in traditional as well as new media, such as in the blogosphere, which can provide forums for “watchdog investors” and disgruntled employees.
3. Regulations Prevail
Quiet period rules strive to lower company awareness in the market, just as media and public interest may be picking up. The cost of noncompliance with quiet periods and numerous other restrictions can be devastating. Regulation Fair Disclosure, known as Reg FD and Sarbanes-Oxley can be daunting, and a company must be sure to fit its strategies within these regulations.
A NEW APPROACH
If a company’s stock exchange senses hype in the media, the exchange can ask the company to temporarily retract its offering. While second chances do exist, filing for an IPO takes significant resources, and can take away focus from day-to-day company operations. There’s a premium on doing it right the first time.
New public companies can avoid costly missteps by adopting a new communications approach that addresses all stakeholders and encompasses all pertinent communications disciplines.
1. Employee Education
Employees are an especially important group. Experience has proven that employees are more motivated when they clearly understand company actions and decisions and have a sense of personal stake in the outcome.
The employee communications discipline can take the form of a program aimed at educating employees on behavioral changes and expectations within a newly public company. For example, once a company goes public, employees have no right to material information before other shareholders.
2. Using Communications Teams
Investor relations, corporate affairs, public affairs and crisis management must be equipped to manage and contain media reactions during turbulent times though the rapid dissemination of accurate, comprehensive information. It’s much easier for a company to keep its credibility than to rebuild it.
Communications team members need to function as strategic counselors to management teams and ambassadors to broader staff. They need to clearly understand and advocate the subtle differences between media activity that is advantageous and “safe,” versus potentially risky and damaging during a quiet period – helping to maintain and build company awareness in the market while simultaneously abiding by new regulations.
3. Social Media
Social Media as practiced with tools like Facebook and Twitter creates an entirely new set of uncharted disclosure issues. On one hand, companies may opt toward transparency and provide information in direct opposition to fair and equal disclosure requirements. On the other hand, some companies simply restrict using social media for investor communications, despite the widespread popularity and advantages of these media in crisis situations.
Despite the desire for transparency, we advise clients that corporate legal and IR teams must get involved in social media to protect the company from violating disclosure requirements. The risks simply don’t outweigh the benefits.
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Jim Barbagallo is a Partner at 3Point Communications a global communications consulting firm specializing is creating Content Centered Public Relations campaigns for technology brands. Contact at [email protected]
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Home Page > Finance > THQ Takes Company of Heroes Online For the Fall (NASDAQ:THQI)
THQ Takes Company of Heroes Online For the Fall (NASDAQ:THQI)
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Posted: Jun 03, 2010 |Comments: 0
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THQI in connection with developer Relic Games today announced that it would take its Real Time Strategy game, Company of Heroes and applying it to an online model. The game is set to go online in the fall and will allow players to earn or purchase special units through wins against opponents.
Company of heroes is a World War 2 reenactment game depicting very real graphics and two different “factions” of players to choose from.
Online gaming has taken the world by storm, popularized by Xbox Live, games without online capabilities are becoming fewer and fewer. Specifically with real time strategy, it is important to play online as most artificial intelligence in the game is no match for a well versed player and the story mode often becomes redundant.
I have followed THQ for some time and they are definitely one of my favorite gaming companies. This announcement comes at very poignant time as E3 and the release of Starcraft 2 (Blizzard/Activision) is threatening to release.
If you haven’t heard about Starcraft, it is one of the longest standing real time strategy online games of all time. It has been popular for an insanely long time and its release is long awaited. The beta for Starcraft 2 has begun already, with no official release date set. In my opinion the game may be launched from E3, but who knows. As a competitor in this space, THQI has their work cut out for them and will be hard pressed to gain players who are loyal to Blizzard and the Starcraft franchise. World Market Media will be following THQI in the upcoming summer months, when gaming stocks tend to really take off.
Currently THQI is trading at 5.85 down .01 or .17% at a volume of 11k. For the year, THQ’s stock has been doing fairly well, trending up at times but remaining in the high to low range this year.
For more stories written on THQI by World Market Media click here
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Home Page > Finance > S&W Seed Company (NASDAQ: SANWU) M (MarketCap) Completes Aquisition of S&W Company Partnership
S&W Seed Company (NASDAQ: SANWU) M (MarketCap) Completes Aquisition of S&W Company Partnership
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S&W Seed Company, founded in 1980, is a leader in the market for salt and heat tolerant, non-dormant varieties of alfalfa seed, including varieties that can thrive on poor, saline soils. In 2010, the company launched a pilot program to produce stevia leaf, the source of an all natural, non-caloric sweetener. Headquartered in Five Points, California, S&W owns a 40 acres alfalfa seed cleaning and processing facility, and it plans to increase the utilization of it as it is currently operating at less than 20% capacity. A large percentage of its sales are to a distributor who sells to foreign end users, principally in Saudi Arabia.
Today, it has completed its purchase of the S&W Seed Company, a California general partnership. This part was the 15% of the general partnership not already owned by Seed Holding, LLC, its wholly owned subsidiary. Consequently, the general partnership has ceased to exist, and the business and property of the partnership is now wholly-owned and operated by S&W Seed Company and its subsidiary. Matt Szot, Chief Financial Officer, commented “We are pleased to own 100% of the business and we look forward to executing on our strategic initiatives.”
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Be Informed And Get Insured
Getting a travel insurance can be tricky at times so before you take the first offered insurance to you, inform yourself on what entails this kind of insurance to make an informed choice.
By:
William Gabriell
Financel
Feb 18, 2011
Making money made easy – Cash Gifting
Want to know more about The Overnight Cash System? Then you will certainly need to read this article!
By:
Richard Trottl
Financel
Feb 18, 2011
Steer Clear Of The Red Tape When Looking For Cheap Car Insurance
Cheap car insurance. something about that phrase sounds weird, right? After all, aren’t all insurance firms only enthusiastic about taking our cash every month and then finding some type of excuse in the unlikely event that we want to put in an insurance claim? It is therefore odd to see the words car, cheap and insurance in one phrase!
By:
FrederickSingletonnel
Financel
Feb 18, 2011
Effective Real Estate Investing Tips That Any Beginner Can Use
Real estate continues to be one of the very best ways to increase profits and millions of Americans are starting to catch on. In order to maximize success, look through this real estate investing guide and find out what needs to be done to choose the right properties.
By:
Kevin Jl
Financel
Feb 18, 2011
Demands on Opening a Savings Account at Central Bank of India
Central Bank of India is a common bank all over India with headquarters based in Mumbai. It has various bank products provided for all banking needs such as investments, loans, credit cards, mortgages and many more.
By:
GilbertTenoriol
Financel
Feb 18, 2011
37 Days To Clean Credit Torrent-37 Days To Clean Credit
You are about to learn a very simple approach to boost your credit score Quickly!
By:
KellPricl
Financel
Feb 18, 2011
Expected Pullback after Monday Gap Open
When markets gap around they get natural retracements creating volatility and if you look at a simple 5 day chart you can spot likely retracements. An example is yesterdays gap higher and todays pullback which will likely test the area it gapped from. News becomes irrelevant and pricing takes over as valuation becomes a confusing exercise making it best to trudge through the summer and its earnings quarter.
By:
World Market Medial
Marketing>
International Marketingl
Aug 04, 2010
AI Systems, Inc. Takes Flight with New Technology (OTCBB: ASYI)
Our technology revolutionizes how the airline industry will create business plans and schedules, the very core of their business. We have taken tremendously complex technology and created an elegant and simple user interface that can be used by an airline CEO, CFO, COO or any senior planner.”
By:
World Market Medial
Finance>
Currency Tradingl
Aug 04, 2010
Cereplast (Nasdaq:CERP): Rail Access for New Facility
Cereplast, Inc. (NASDAQ: CERP) a leading manufacturer of proprietary bio-based, sustainable plastics, announced today that it will soon have access to rail freight service at its recently opened facility in Seymour, Indiana.The rail spur, which is located at Seymour’s Eastside Industrial Park, will enable Cereplast to bulk ship its proprietary biodegradable plastic resins to its growing client base across the United States, and directly to U.S. port cities for shipment to clients in Asia, Europe
By:
World Market Medial
Finance>
Currency Tradingl
Aug 04, 2010
Media Earnings Ahead: Ad Dollars Still in Dysfunction Mode
One of the most difficult sectors of the stock market to pick in 2010 are Media Companies, most Portfolio Managers missed the move in the past fiscal year because Google (NASDAQ: GOOG) is an active disruptive technology which has upset the apple cart.
By:
World Market Medial
Finance>
Day Tradingl
Jul 31, 2010
CopSync (OTCBB: COYN): 8 More Sign Up’s
(OTCBB: COYN ), a software technology provider to law enforcement and emergency service professionals, announces today that eight additional Texas law enforcement agencies have implemented the Company’s COPsync(TM) real-time mobile data information sharing software.
By:
World Market Medial
Finance>
Investingl
Jul 31, 2010
HSW Intl. (Nasdaq: HSWI) : How Stuff Works +40% Online Content China
This is the second time I’ve written an artcile where this company was up big.
By:
World Market Medial
Finance>
Day Tradingl
Jul 31, 2010
Rocky Brands (Nasdaq: RCKY) Up after Posting Second Quarter Profit
After posting second quarter results yesterday, Rocky Brands (Nasdaq: RCKY) shares were up 9% to .00 on heavy volume.
By:
World Market Medial
Finance>
Investingl
Jul 31, 2010
Rocky Brands (Nasdaq: RCKY) Up after Posting Second Quarter Profit
After posting second quarter results yesterday, Rocky Brands (Nasdaq: RCKY) shares were up 9% to .00 on heavy volume.
By:
World Market Medial
Finance>
Day Tradingl
Jul 31, 2010
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