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New Olin Business School guide promotes CEO videos as strategic change tool
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Imagine telling your boss that the plan to re-organize your department is wrong-headed via a secured anonymous e-mail and he responds to your concern in a video message delivered to everyone in the company. Fiction? No, it’s called “ChangeCasting” and a new approach to leading organizational change outlined in a book by professor Jackson Nickerson, the first in a series from the Brookings Institution Press and Olin which offers practical solutions and strategies for today’s managers.
In this era of YouTube, Skype, iChat and v-casts, video is everywhere. And Jackson Nickerson, PhD, the Frahm Family Professor of Organization and Strategy at Washington University in St. Louis’ Olin Business School, says CEOs and managers can harness the power of video to lead and accelerate change within their businesses.
Leading Change in a Web 2.1 World introduces a web-based approach to communication that Nickerson calls “ChangeCasting.” It opens up a two-way street, linking the corner office and employees at every level of a company via frequent and focused brief video messages from the CEO and secured anonymous e-mail feedback from employees.
“Business strategies used to last upward of a decade,” Nickerson says. “Now, it’s not unusual to see changes in business strategy every two or three years.
“Communicating the need for change requires leaders who can build trust and create understanding within their organization. Using the latest technology with the principles and process of ChangeCasting facilitates the exchange of ideas that is necessary for strategic change,” he says.
Several major corporations have successfully integrated ChangeCasting into their management process. In his book, Nickerson discusses these examples, why leading change is difficult and how web-based tools are efficient and effective for leaders and organizations open to change.
Leading Change in a Web 2.1 World is a practical “how-to and know-why” guide, according to its author. It is written for busy managers to read on a two-hour flight who want to hit the ground running and apply the practical concepts in the workplace immediately. Nickerson says ChangeCasting works for companies of all sizes, public or private, and can be used by managers at various levels.
Leading Change in a Web 2.1 World is the first book in the series Innovations in Leadership from the Brookings Institution and distinguished business faculty at the Olin Business School. Future titles will cover topics such as negotiation, repairing trust and critical and creative thinking. Each volume will be concise, accessible, action-oriented and focused on current leadership challenges and research-based solutions.
Nickerson is a Brookings nonresident senior fellow in governance studies and director of Brookings Executive Education. He also is editor of Brookings Press’ new Innovations in Leadership Series.
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Melody Walker is the Director of News and Information for Washington University in St. Louis’ Olin Business School. Learn more about Jackson Nickerson’s new book on ChangeCasting here.
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New Guide In Series From Olin Business School Promotes CEO Videos As Tool For Strategic Change
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New Guide In Series From Olin Business School Promotes CEO Videos As Tool For Strategic Change
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Home Page > Education > International Studies > New Guide In Series From Olin Business School Promotes CEO Videos As Tool For Strategic Change
New Guide In Series From Olin Business School Promotes CEO Videos As Tool For Strategic Change
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St. Louis, MO-IL Imagine telling your boss that the plan to re-organize your department is wrong-headed via a secured anonymous e-mail and he responds to your concern in a video message delivered to everyone in the company. Fiction? No, it’s called “ChangeCasting” and a new approach to leading organizational change outlined in a book by professor Jackson Nickerson, the first in a series from the Brookings Institution Press and Olin which offers practical solutions and strategies for today’s managers.
In this era of YouTube, Skype, iChat and v-casts, video is everywhere. And Jackson Nickerson, PhD, the Frahm Family Professor of Organization and Strategy at Washington University in St. Louis’ Olin Business School, says CEOs and managers can harness the power of video to lead and accelerate change within their businesses.
Leading Change in a Web 2.1 World introduces a web-based approach to communication that Nickerson calls “ChangeCasting.” It opens up a two-way street, linking the corner office and employees at every level of a company via frequent and focused brief video messages from the CEO and secured anonymous e-mail feedback from employees.
“Business strategies used to last upward of a decade,” Nickerson says. “Now, it’s not unusual to see changes in business strategy every two or three years.
“Communicating the need for change requires leaders who can build trust and create understanding within their organization. Using the latest technology with the principles and process of ChangeCasting facilitates the exchange of ideas that is necessary for strategic change,” he says.
Several major corporations have successfully integrated ChangeCasting into their management process. In his book, Nickerson discusses these examples, why leading change is difficult and how web-based tools are efficient and effective for leaders and organizations open to change.
Leading Change in a Web 2.1 World is a practical “how-to and know-why” guide, according to its author. It is written for busy managers to read on a two-hour flight who want to hit the ground running and apply the practical concepts in the workplace immediately. Nickerson says ChangeCasting works for companies of all sizes, public or private, and can be used by managers at various levels.
Leading Change in a Web 2.1 World is the first book in the series Innovations in Leadership from the Brookings Institution and distinguished business faculty at the Olin Business School. Future titles will cover topics such as negotiation, repairing trust and critical and creative thinking. Each volume will be concise, accessible, action-oriented and focused on current leadership challenges and research-based solutions.
Nickerson is a Brookings nonresident senior fellow in governance studies and director of Brookings Executive Education. He also is editor of Brookings Press’ new Innovations in Leadership Series.
About Olin Business School:
Olin Business School at Washington University in St. Louis is an institution of leaders: distinguished business faculty… exhilarated, brilliant students… and successful, energized alumni. Our 12 business degree and nondegree programs emphasize rigorously analytical, critical-thinking skills; applied learning; global competence; and communication and collaboration skills — advancing today’s business world and tomorrow’s global leaders. Learn more about Olin Business School on the Web at:
Web site: http://www.olin.wustl.edu/Pages/default.aspx
Facebook: http://www.facebook.com/OlinBusinessSchool
YouTube: http://www.youtube.com/user/OlinBusinessSchool
http://www.olin.wustl.edu
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Jamba Juice Promotes Healthy Summer Eating – (NASDAQ: JMBA)
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Jamba Juice Promotes Healthy Summer Eating – (NASDAQ: JMBA)
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Jamba Juice (NASDAQ: JMBA) has another one of its “feel good” promotions in the works for the upcoming summer months. Today the company announced that it will provide fans with an extra dose of summer feel good with its June 16th Superfruit Smoothie Day and the debut of its Summer Feel Good Super Specials including a menu of daily deals and a daily Feel Good Hour.
Jamba Juice is encouraging its fans to eat better and channel their inner beach body by offering Monday through Friday deals on a variety of Jamba Juice products. For those who love the goodness of fruit and the greatness of granola, Ideal Meal Monday will offer a good source of protein and fiber with Ideal Meals for just . On Thirsty Tuesday, pick up your favorite sixteen oz All Fruit smoothie for . Get the fiber you need with Wake Up Wednesday–oatmeal made with slow cooked, organic steel cut oats with your choice of topping for only !
For those looking to get an end of week boost, Jamba Juice introduces Tasty Thursdays where coffee and tea smoothies are available for off Original size. And finally, on Foodie Friday Jamba will offer California
Flatbreads (at participating locations) and Baked Goods with the purchase of a menu drink.
“We are always looking for creative ways to make our fans feel good,” said Susan Shields, Chief Marketing Officer, Jamba Juice Company. “During the summer months when people are eating healthier, we wanted to provide them with some super special deals and delicious new products. Our Superfruit Smoothie Day and weekday Feel Good Specials are a great opportunity for fans to learn about the power of Superfruit and try better-for-you, tasty products at an affordable price.”
In addition to the Weekday Feel Good Menu, Jamba Juice will offer a weekday ‘Feel Good Hour’ from 5-7PM when customers can get a free upsize from Original to Power.
JMBA is trading at .74 up .23 or 9% on heavy volume of 221k
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Can I ask you opinion on this application? Does it provide information that will assist me to healthy eating? I found it on the apple store called Superfood HD . ? Thanks
What are the most healthy foods to eat ?
Hi, will incorporating breast firming exercises into my weightloss exercise routine reduce my bust size? will my hormone imbalance-leading to a very irregular cycle will prevent weight loss? Zain
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By:
Jullyl
Finance>
Day Tradingl
Dec 16, 2010
Best Forex Trader Review Tips
Currency trade in the Forex Trading Market is huge and can be a great opportunity for those interested in getting involved with Forex. For those searching other alternatives to making money, Forex Trading could well be a welcomed career move, especially in the current economic climate.
By:
David Rayl
Finance>
Day Tradingl
Dec 15, 2010
The Fed Is Walking The Bond Yield Tightrope
Since the Federal Reserve Bank announced it’s 0 billion quantitative easing program on November 3rd, 2010 yields on the 10 and 30 Year Treasury Notes have soared higher. On November 4th the 10 Year Treasury yield was around 2.46 percent and the 30 Year Treasury yield was around 3.85 percent. Since that time the 10 Year T- Bond yield jumped by more than a full point and is now trading around 3.55 percent. The yield on the 30 Year T-Note is now around 4.60 percent.
By:
Nicholas Santiagol
Finance>
Day Tradingl
Dec 15, 2010
The Federal Reserve Versus Common Sense
A bubble has started to inflate and once again the Federal Reserve has a direct relationship with it. The markets have soared over the last few months as the SPDR S&P 500 ETF (NYSE:SPY) has gone from 4.50 to a recent high of 5.20. This move has lifted the SPY twenty percent. Behind the move is the Federal Reserve, printing and pumping money into the system to create an asset bubble. As they print, the Dollar declines and in response, all assets must adjust their prices higher.
By:
Gareth Solowayl
Finance>
Day Tradingl
Dec 15, 2010
Does Seasonal Financial Trading Actually Work?
Many of us are curious as to how and why the markets move as they do. Some so called experts will claim you can never beat the markets as they are purely random. However is this really true?
By:
Neil Mannl
Finance>
Day Tradingl
Dec 15, 2010
Learn How the Financial Markets Really Move
Have you ever wondered why so many so called experts call the market incorrectly? Many experts rely on other experts to indicate a general trend and what then follows is a herd mentality which is then reflected in articles and press reports that you read in your newspapers and elsewhere. Of course there are exceptions to this and some experts really do seem to have an incredible knack for calling the market whether it be for the market to move higher or lower.
By:
Neil Mannl
Finance>
Day Tradingl
Dec 15, 2010
Expected Pullback after Monday Gap Open
When markets gap around they get natural retracements creating volatility and if you look at a simple 5 day chart you can spot likely retracements. An example is yesterdays gap higher and todays pullback which will likely test the area it gapped from. News becomes irrelevant and pricing takes over as valuation becomes a confusing exercise making it best to trudge through the summer and its earnings quarter.
By:
World Market Medial
Marketing>
International Marketingl
Aug 04, 2010
AI Systems, Inc. Takes Flight with New Technology (OTCBB: ASYI)
Our technology revolutionizes how the airline industry will create business plans and schedules, the very core of their business. We have taken tremendously complex technology and created an elegant and simple user interface that can be used by an airline CEO, CFO, COO or any senior planner.”
By:
World Market Medial
Finance>
Currency Tradingl
Aug 04, 2010
Cereplast (Nasdaq:CERP): Rail Access for New Facility
Cereplast, Inc. (NASDAQ: CERP) a leading manufacturer of proprietary bio-based, sustainable plastics, announced today that it will soon have access to rail freight service at its recently opened facility in Seymour, Indiana.The rail spur, which is located at Seymour’s Eastside Industrial Park, will enable Cereplast to bulk ship its proprietary biodegradable plastic resins to its growing client base across the United States, and directly to U.S. port cities for shipment to clients in Asia, Europe
By:
World Market Medial
Finance>
Currency Tradingl
Aug 04, 2010
Media Earnings Ahead: Ad Dollars Still in Dysfunction Mode
One of the most difficult sectors of the stock market to pick in 2010 are Media Companies, most Portfolio Managers missed the move in the past fiscal year because Google (NASDAQ: GOOG) is an active disruptive technology which has upset the apple cart.
By:
World Market Medial
Finance>
Day Tradingl
Jul 31, 2010
CopSync (OTCBB: COYN): 8 More Sign Up’s
(OTCBB: COYN ), a software technology provider to law enforcement and emergency service professionals, announces today that eight additional Texas law enforcement agencies have implemented the Company’s COPsync(TM) real-time mobile data information sharing software.
By:
World Market Medial
Finance>
Investingl
Jul 31, 2010
HSW Intl. (Nasdaq: HSWI) : How Stuff Works +40% Online Content China
This is the second time I’ve written an artcile where this company was up big.
By:
World Market Medial
Finance>
Day Tradingl
Jul 31, 2010
Rocky Brands (Nasdaq: RCKY) Up after Posting Second Quarter Profit
After posting second quarter results yesterday, Rocky Brands (Nasdaq: RCKY) shares were up 9% to .00 on heavy volume.
By:
World Market Medial
Finance>
Investingl
Jul 31, 2010
Rocky Brands (Nasdaq: RCKY) Up after Posting Second Quarter Profit
After posting second quarter results yesterday, Rocky Brands (Nasdaq: RCKY) shares were up 9% to .00 on heavy volume.
By:
World Market Medial
Finance>
Day Tradingl
Jul 31, 2010
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