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What Can You Learn About Executive Job Search From BP Oil’s CEO?
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What Can You Learn About Executive Job Search From BP Oil’s CEO?
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Posted: Jun 21, 2010 |Comments: 0
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British Petroleum CEO Tony Hayward has repeatedly made news in the wake of the company’s oil spill-and it certainly hasn’t been good. His personal messages, which may have been intended to show support for the spill’s victims, have nevertheless served to tarnish his public image.
Ironically, the same is true of many executive job hunters at this point in our contentious job market. They pore over every detail of a resume, writing down every task and achievement that they believe will catch an employer’s eye, while failing to notice obvious slipups, public identity problems, and networking issues that can cost them the interview.
Consider these 3 lessons in executive job search, courtesy of Mr. Hayward’s commentary and public appearances:
1 – Your words can be taken out of context very easily—or your intent misconstrued.
Many people reacted to Hayward’s comment, “I want my life back,” potentially missing the first part of the quote where he noted, “We’re sorry for the massive disruption it’s caused to their lives.”
BP’s chief executive apparently intended to express his regret over the situation; however, as in many business communications, the latter part of his sentence is what most people will remember because it grabbed their attention in a negative way.
On your executive resume, a simple miscommunication can occur with even the slightest spelling error or an unintended gaffe. One need only perform a Google search for “resume bloopers” to see actual examples of errors that went down in history.
To avoid having your resume fall into this trap, you’ll need to proofread by reading it aloud several times—or you can even read it backwards to catch more errors. Also, have a friend look it over for potential landmines that will trip up your search in no time flat.
2 – Your online (public) life is just as important as what you show on paper.
If you’ve carefully crafted an image on your executive resume that’s at odds with what employers find out through a Google search on your name, then your efforts will have been wasted. Like Tony Hayward, you may find out that you’re only measured by the public information that you put on display.
Yet, many executive job seekers still haven’t received the memo on updating—and controlling—their online identity, and some even believe that the less information they spread online, the better.
Nothing could be further from the truth!
Just like public figures, you can count on having your name Googled on a regular basis during an executive job search. Executive recruiters, employers, and potential interviewers are eager to see if your brand message will hold true across your LinkedIn Profile, company website, FaceBook account, press releases, and other Internet content.
3 – Your network will remember your attitude longer than your achievements.
Especially in a tight job market, employers want and need classic team players—and they’ll skip those who post on FaceBook about how they loathe work (or how they’d like THEIR life back from an uninspiring job.)
Carefully cultivating and maintaining an executive network that remembers your positive contributions isn’t just a good idea—it’s a must for anyone serious about landing their next great gig.
More people will remember you for being a positive, upbeat presence at work than they will for what you actually achieved, especially if your accomplishments come at a cost to those around you. It pays to take note of how your demeanor is perceived by others—even if you naturally excel at every task. Attitude counts!
Your key takeaway from the BP Oil debacle? In an executive job search, your brand message has become split into equal parts career marketing (through your resume), public communication (via your online identity), and image (bolstered by your network).
To be successful, you’ll need to manage and nurture all 3 components.
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A unique executive resume expert, Laura Smith-Proulx, CCMC, CPRW, CIC partners with CIO, CEO, COO, CTO, CFO and Director-level candidates to open doors to jobs at prestigious corporations, achieving a 98% interview-winning success rate. For samples of powerful leadership resumes and Laura’s blog on executive resume writing tips, visit An Expert Resume.
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Search Engine Marketing – Defender of the Ceo?s Leisure Time
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Search Engine Marketing – Defender of the Ceo’s Leisure Time
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Search Engine Marketing – Defender of the Ceo’s Leisure Time
By: Paul Burani
About the Author
Paul Burani is an internet marketing consultant based in New York, NY. After acquiring account experience working with Fortune 500 clients in the advertising and market research industries, he has since turned his attention to startups and growing businesses. His company, Clicksharp Marketing, is a full-service digital marketing consultancy, aimed at helping entrepreneurs market themselves effectively on the internet.Author Bio
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Article Source: http://www.articlesbase.com/ – Search Engine Marketing – Defender of the Ceo’s Leisure Time
Once upon a time, a wise contemporary American made a bold proposition: let’s make November 7th a national holiday.
Why November 7th? Because on this date, the average American will have worked as many hours as his or her European counterpart works in an entire calendar year. That’s a solid 15% more time spent on the job, for anyone who read Innumeracy by John Allen Paulos and craves an alternative view of the numbers.
Clicksharp’s Small Business Blog does not dabble in public policy, demography, or existential crises. Rather, let’s put the focus squarely on the by-products of our great American obsession. Here are the week-old results of a recent small business survey conducted by Staples, sorted of course in order of ubiquity:
* 98% of small business owners and managers work nights, weekends and/or vacations
* 72% make business phone calls behind the wheel
* 67% do not complete the tasks on their “to-do” list each day
* 54% expect to work even harder in 2008
* 52% make New Year’s resolutions for their business
* 51% dream about their work
* 48% would work even harder if they knew it would double their sales
* 38% don’t remember the last time they took a vacation
And only 21% wish for more time off in 2008. Read between the lines. Small business owners are making more and more sacrifices, and have begun to view these as necessary to survival. Here’s one last eye-opener:
84% percent have not yet integrated new media (blogs, podcasts, etc.) into their business models.
What do most small business owners have in common? Typically, it’s that they all, to some extent, do the jobs of all their employees. They need to drive sales, improve margins, launch products and research markets. (Otherwise they’d be chairmen and directors, instead of President/CEO’s.)
When fused with corporate strategy, a search engine marketing campaign can meet all of these objectives alongside your other marketing functions, with enough potential for automation to let you dream about something else for a change.
Your digital marketing consultant will be happy to explain how.
- – - – -
Study was designed by Staples and conducted online by Decision Analyst, Inc. (www.acop.com) surveying over 300 companies of
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Users Advise HP on CEO Search
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Seattle has about 10,000 HP desktop and laptop computers, and it runs HP servers in its data center.
The products are good, but the vendor’s customer service is “continually challenged by communications,” said Schrier. “A new CEO might want to refocus on the customer service and ordering part of it.”
Improving customer service might be a long-term goal for the next HP CEO. In the short term, though, the company must deal with the reaction of employees, customers and investors to Hurd’s abrupt and somewhat unseemly departure.
HP announced on Aug. 6 that Hurd had agreed to resign after settling a sexual harassment complaint. An internal investigation found that he had covered up a personal relationship with a marketing consultant. Hurd was cited for breaches of HP’s business conduct policy, but not for sexual harassment.
Schrier said that Hurd’s forced resignation probably won’t affect Seattle’s business relationship with HP, but he criticized Hurd’s actions and his .2 million severance payment, which could soar to million with stock benefits.
Les McCarter, director of IT infrastructure and operations at Hawaiian Electric Co., a big HP user, said he doesn’t expect a change in leadership to affect the delivery of HP’s products and services. He did say that the next CEO should work to maintain strong relationships with longtime customers. “Long-term continued revenue comes from existing customers,” McCarter said. “Don’t lose sight of us.”
HP’s former CEO instituted strong management discipline, but the company’s brand image has become “dull,” said Martin Reynolds, an analyst at Gartner Inc. “Nobody thinks of the company as producing stuff that’s cool,” he said.
“The board now has the opportunity to find someone who can build on that operational platform Mark built, but also build some flair into the company,” Reynolds added.
Potential internal successors include Todd Bradley, head of the personal systems unit; Anne Livermore, executive vice president of HP’s enterprise business; and Vyomesh Joshi, executive vice president of the imaging and printing group. External candidates include Michael Capellas, former CEO of Compaq Computer; and Joe Tucci, CEO of EMC Corp.
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