The benchmark index for U.S. stock options tumbled to a three-year low, driven down by smaller equity price swings and a report showing manufacturing in the New York region expanded in April at the fastest rate in a year.
BusinessWeek.com — Finance
U.S. stocks fell, sending the Standard & Poor’s 500 Index lower for a fourth day, as Japan raised the severity rating of its nuclear crisis to the highest level, oil plunged and Alcoa Inc.’s sales missed estimates.
BusinessWeek.com — Finance
Most European stocks dropped as gunfire was heard on the streets of Cairo for a second night and crowds of men loyal to President Hosni Mubarak resumed clashes with protesters who want him to step down immediately.
BusinessWeek.com — Finance
European stocks dropped as gunfire erupted in the middle of Cairo and Royal Dutch Shell Plc reported earnings that missed analysts’ estimates. Japanese shares slid, while U.S. futures fluctuated.
BusinessWeek.com — Finance
European stocks retreated as gunfire erupted in the middle of Cairo and Royal Dutch Shell Plc reported earnings that missed analysts’ estimates. Japanese shares dropped, while U.S. futures fluctuated.
BusinessWeek.com — Finance
When the economy slumps, Will Keep Your Business Thriving Marketing
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Home> Economy If the economy slumps, Will Keep Your Business Marketing Thriving When the economy slumps, Will Keep Your Business Thriving Marketing | Posted: March 18, 2008 | Comments:. 0 |]]> Fri If you have been watching the news lately will have noticed that the economy in a bit of a downturn, it has happened, and it will happen again. attitude during this time smart businesses their marketing strategies to ensure that they thrive during these burglaries. They do not want to allow for external circumstances to determine your future. The key is to be strategic, savvy and streamlined in their campaigns.
For a well-positioned companies, an economic recession should not lead to cuts in marketing. Every time you go to a terrible reactive mode, you are actually in reverse. Instead, think this an opportunity for you and it is a good time to aggressive with your marketing. Marketing is what make your business recession proof. Since many of your competitors are cutting back, this is your time to really differentiate your business and build your competitive advantage.
Here are tips to help you simply your marketing in tough economic times:
1. Know what drives your customer in this economy. More than ever, you need to understand what drives your target audience and how they react to the current economic situation. Both consumers and businesses more time to make a purchase decision and it will probably be a tough negotiator at the point of sale. Buyers are more willing to hold themselves to a purchase, and they will rely on the brands that they know well. Therefore, to speak to your current customers about their challenges and what they need from you to help them.
2. Keep an eye on your sales. This is a time for careful monitoring and regulation. See your incoming revenue and keep an eye on your project pipeline / future earnings. If you compare this to data from the past, you will know what happens before it happens and you can even make your marketing efforts to compensate for possible slowdown intensified. Now more than ever, you want to make sure that you will be marketing to ensure your pipeline is full in the coming months.
3. Stand out and strengthen your brand. If we are in an age where fewer people are buying, the competition is tough. Make sure your audience understands why you from your competition. Let them know why your brand is the best. Treat your best customers with extra TLC, because you want them with you weather the economic downturn. This is a great time to give your VIPs an added value and incentives.
4. Focus not focus on the expansion right now, but on what is profitable. Now is not the best time to start a new venture. For example, if you are a candy bar company, it is not trying to sound good to you, a donut line. You do not want to drop by jumping too far away from your tried and true core areas of risk. Instead, take a look at the services and products that pay the most profitable for your business and promote it vigorously.
5. Focus on relationships and value. Keep marketing in your business value to your prospects and customers. Because people are spending less, they want to be the purchases they make of great value for them. Emphasize reliability, durability, quality and performance in your advertising. Tell your customers how much you appreciate their business.
6. Ditch awareness marketing for lead generation marketing. I am a proponent of building brand awareness through advertising and promotions. But now is not the time for traditional marketing – you can not afford your dollars on efforts that have no direct industrial waste. Instead, implement marketing, quality leads generated. Be sure to set up tracking systems so that you can effectively monitor the results.
Remember, a recession is not the time to be gloomy. Instead, it is an opportunity for smart entrepreneurs to differentiate their business. In a slowing economy, it is time to maintain or even increase your marketing budget. Stay laser focused on the activities that will keep your phone ringing now and in the coming months.
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this article? Click here to post it on your website or blog, free, and easy Wendy Maynard – About the author:Additional Marketing techniques to new customers quickly to win a freelance writer Wendy Maynard’s report: “Marketing Strategies to Fill Your Pipeline” at http: / / www.gomarketingmaven.com / free_report.html
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On Day 1 of the St. Petersburg Economic Forum, spoke to RT Roland Nash, head of research at Renaissance Capital, about the prospects for the Russian economy and the role of the Forum in promoting Russia.
Video Rating: 5 / 5
Asian stocks dropped, sending the MSCI Asia Pacific Excluding Japan Index to its lowest intraday level in almost two weeks, on speculation central banks in China, India and Indonesia will raise rates to curb inflation.
BusinessWeek.com — Finance
Brazil’s President-elect Dilma Rousseff, faced with the highest inflation in 23 months and a growing budget deficit, is failing to convince investors that she can match her mentor Luiz Inacio Lula da Silva’s record for spurring economic growth.
BusinessWeek.com — Finance
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